Shift your Focus to Margin Improvement, Sell at Prices Higher than Your Competitors and Increase Revenues by Competing and Negotiating on Value, not Price. 

What You Will Learn and Get

• Consequences of competing on price vs. the benefits of competing on value
• What buyers really want and need
• The psychology of how to get your value message across
• How to deal with price and commoditization pressures and protect your profits
• Strategies for destroying price objections and reframing the sales conversation to the value of your solutions
• Strategies for negotiating with price buyers
• Strategies for negotiating with value buyers
• Discounting countermeasures 
• Your ultimate Price Negotiation Game Plan - a blueprint for all the pieces of a deal in context and moving the conversation from price alone